Cultural Difference Training
Training programmes tailored to your needs which will help you overcome the cultural differences between East and West. Essential for your success in the UK.
Overview of sales & marketing courses & seminars
UNDERSTANDING WESTERN CUSTOMERS
MARKET RESEARCH
DESK RESEARCH
FIELD RESEARCH
OBJECTIVES
SAMPLE SEGMENTATON
COST V. DELIVERY
SALES
Developing a market strategy
THE VISION
THE MISSION
MAKETING FRAMWORK
STEPS TO SETTING UP
SWOT ANALYSIS
MARKET ANALYSIS
MARKETING POLICY
GAP ANALYSIS
PLANNING
MARKETING MIX
Branding
BRAND RELIGION
THE BRAND CODE
POSITIONING
STYLE
MISSION
VALUES
BRANDING TO THE CRITICAL CONSUMER
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