ChinaUKConnect Ltd - Offices in Leeds, London, Hong Kong & Guangzhou

Cultural Difference Training

Training programmes tailored to your needs which will help you overcome the cultural differences between East and West. Essential for your success in the UK.

Overview of sales & marketing courses & seminars

  • UNDERSTANDING WESTERN CUSTOMERS
  • MARKET RESEARCH
  • DESK RESEARCH
  • FIELD RESEARCH
  • OBJECTIVES
  • SAMPLE SEGMENTATON
  • COST V. DELIVERY
  • SALES

    • Developing a market strategy

  • THE VISION
  • THE MISSION
  • MAKETING FRAMWORK
  • STEPS TO SETTING UP
  • SWOT ANALYSIS
  • MARKET ANALYSIS
  • MARKETING POLICY
  • GAP ANALYSIS
  • PLANNING
  • MARKETING MIX

    • Branding

  • BRAND RELIGION
  • THE BRAND CODE
  • POSITIONING
  • STYLE
  • MISSION
  • VALUES
  • BRANDING TO THE CRITICAL CONSUMER